The Neutral Babe was founded by a mama and papa to be in early 2020. What started as a simple little boutique that we ran from our home, has rapidly grown into a private label brand that is housed in our new office space (which is thankfully right down the street). Our aim has always been to offer adorable, comfortable, and of course, neutral pieces for your littles.

Since starting our shop we have also welcomed our little girl into the world, so when you receive a package from The Neutral Babe, you are receiving a package that has passed through the hands of our little family of three.

All pieces are currently designed and shipped (in biodegradable mailers) from our office in New Jersey.



We have officially launched our own private label, and we couldn't be more excited. 

We are proud to say that our production house complies with SGS, ASTM, and WRAP standards which means you can be sure that all pieces are ethically produced which was extremely important to us when choosing our production team. Our pieces are all lovingly made by the best team ever in Yiwu, China.